Terms of Service – Executive Activation

Effective Date: April 16, 2026

1. Introduction

These Terms of Service ("Terms") govern your access to and use of the executive performance optimization services ("Services") provided by René van de Schraaf ("Coach," "we," "us," or "our"), including but not limited to:

  • Executive Performance Signal Check (free 2-minute online assessment)
  • Executive Performance Analysis (paid diagnostic consultation)
  • Cellular activation protocols and nutrigenomic optimization programs
  • One-on-one consultations (virtual and in-person)
  • Personalized health diagnostics and protocol development
  • Movement, recovery, and cognitive optimization strategies
  • 24-hour messaging support and travel resilience protocols

By engaging our Services, you ("Client," "you," or "your") agree to be bound by these Terms. If you do not agree to these Terms, do not use our Services.

2. Services Description

2.1 Program Offerings

We offer the following service tiers:

  • Executive Performance Signal Check: A free 2-minute online assessment providing a first indication of cellular performance status. No obligation. Available at executiveactivation.com/performance-signal-check
  • Executive Performance Analysis (1 hour): A paid diagnostic consultation for executives whose Signal Check results indicate potential for optimization. Fee: €250 (exclusive of 21% VAT)
  • Core Activation (12 weeks): Comprehensive cellular health optimization for first-time clients and executives with moderate international travel demands
  • Executive Intensive (6 weeks): Accelerated protocol for C-suite executives and founders requiring rapid, measurable results
  • Ongoing Advisory: Quarterly check-ins with protocol updates based on latest research and seasonal demands

2.2 Scope of Services

Our Services include:

  • Comprehensive intake and health diagnostics
  • Custom Nrf2 activation protocols using evidence-based nutrigenomic interventions
  • Personalized movement and recovery optimization strategies
  • Real-time support via secure messaging during business hours
  • Travel resilience protocols for international executives
  • Periodic protocol adjustments based on structured self-observation feedback

2.3 What We Do NOT Provide

Our Services do NOT include:

  • Medical diagnosis, treatment, or prescription of medications
  • Emergency medical services or crisis intervention
  • Legal, financial, or business advisory services
  • Guarantees of specific health outcomes or performance metrics

3. Client Responsibilities

3.1 Eligibility

Our Services are designed for executives aged 18 and older who are not currently under active medical treatment that may conflict with our protocols. By engaging our Services, you confirm that you meet this eligibility requirement.

3.2 Health Disclosure

You are responsible for disclosing all relevant health information, including current medications, medical conditions, and recent diagnoses. You are responsible for consulting your physician before beginning any optimization protocol. We are not liable for adverse outcomes resulting from undisclosed health information.

3.3 Active Participation

The effectiveness of our Services depends on your active participation and adherence to recommended protocols. You agree to:

  • Attend all scheduled consultations or provide 24 hours' notice for rescheduling
  • Complete assigned protocols and self-observation exercises
  • Communicate progress, challenges, and changes in health status promptly
  • Implement recommendations in good faith

3.4 Supplement Procurement

Recommended supplements are not included in program fees and must be procured independently. Supplement costs are approximately €60–130/month depending on your protocol. Where LifeVantage supplements are recommended, these are purchased directly through our affiliate link, from which we receive compensation.

4. Payment Terms

4.1 Fees

Current program fees are:

  • Executive Performance Analysis: €250 (exclusive of 21% VAT) – 1 hour
  • Core Activation: €4,500 (exclusive of 21% VAT) – 12 weeks
  • Executive Intensive: €6,000 (exclusive of 21% VAT) – 6 weeks
  • Ongoing Advisory: €750 (exclusive of 21% VAT) per quarter

VAT Notice: All prices are exclusive of 21% VAT (Dutch BTW). International clients outside the EU are not charged VAT.

Fees are subject to change with 30 days' notice for new clients. Existing clients' fees remain locked for the duration of their current program term.

4.2 Payment Schedule

Full payment is due upon program enrollment. Ongoing Advisory is billed quarterly in advance.

4.3 Refund Policy

  • Executive Performance Analysis: Non-refundable once the consultation has taken place
  • Core Activation and Executive Intensive: Full refund if cancellation occurs within 7 days of program start with no consultations completed
  • After 7 days or first consultation: No refunds. We do not offer performance guarantees or money-back guarantees based on results
  • Unused sessions: May be rescheduled within 90 days of original booking
  • Ongoing Advisory: Refunds prorated for unused quarters if cancelled with 14 days' notice

4.4 Late Payment

Late payments may result in suspension of Services until the account is current. A late fee of 5% per month may be applied to overdue balances.

5. Confidentiality and Data Protection

5.1 Client Information

We treat all client information as confidential, including:

  • Health data and medical history
  • Personal information shared during consultations
  • Progress reports and protocol details

5.2 Data Use

We may use anonymized, aggregated data for:

  • Research and protocol optimization
  • Case studies and educational content (with explicit consent only)
  • Quality improvement and service enhancement

5.3 Data Security

We implement reasonable security measures to protect your data, including:

  • Encrypted communication channels for sensitive information
  • Secure storage of client records

For detailed information on data handling, please see our Privacy Policy.

6. Disclaimers and Limitations

6.1 Not Medical Advice

Our Services constitute performance optimization coaching, not medical advice, diagnosis, or treatment. Nothing in our protocols should be construed as a substitute for professional medical care. Always consult a qualified healthcare provider for medical concerns.

6.2 No Guarantees

Results vary based on individual biology, adherence, and other factors outside our control. We make no guarantees regarding specific outcomes, performance improvements, or health results.

6.3 Limitation of Liability

To the maximum extent permitted by applicable law, our total liability for any claims arising from these Terms or our Services shall not exceed the total fees paid by you in the three months preceding the claim. We are not liable for indirect, incidental, consequential, or punitive damages.

7. Intellectual Property

7.1 Our Materials

All protocols, frameworks, documents, and materials provided by us are proprietary and protected by intellectual property laws. These are provided for your personal use only within the scope of the Services.

7.2 Restrictions

You may NOT:

  • Share, reproduce, or distribute our materials to third parties
  • Use our methodologies for commercial purposes
  • Reverse-engineer or copy our proprietary protocols
  • Remove copyright or proprietary notices from any materials

8. Termination

8.1 Termination by Client

You may terminate Services at any time with written notice. Refunds are subject to Section 4.3.

8.2 Termination by Coach

We reserve the right to terminate Services immediately if you:

  • Violate these Terms
  • Provide false or misleading information
  • Engage in abusive, threatening, or inappropriate behavior
  • Fail to make required payments
  • Demonstrate non-compliance that jeopardizes the coaching relationship

8.3 Effect of Termination

Upon termination:

  • Your access to ongoing support and consultations ceases
  • You retain access to materials already provided
  • Outstanding fees become immediately due
  • Both parties' confidentiality obligations continue

9. General Provisions

9.1 Modifications

We reserve the right to modify these Terms at any time. Changes will be posted on our website and communicated to active clients with 14 days' notice via email. Continued use of Services after that period constitutes acceptance.

9.2 Governing Law

These Terms are governed by the laws of the Netherlands. Any disputes shall be subject to the exclusive jurisdiction of the courts in the Netherlands.

9.3 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding our Services.

9.4 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full effect.

9.5 Waiver

Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.

9.6 Assignment

You may not assign or transfer your rights under these Terms without our written consent. We may assign our rights and obligations without restriction.

10. Contact Information

For questions about these Terms of Service, please contact:

René van de Schraaf

Email: rene@executiveactivation.com

Website: executiveactivation.com

VAT number: NL001502663B40

KVK: 24457620