After 29 years in the Royal Netherlands Army and Marechaussee, I discovered what separates high-
performers who maintain capacity for decades from those who burn out: cellular activation.
As an executive, entrepreneur, or veteran, your cognitive and physical capacity is your most valuable asset.
When that capacity declines due to stress, travel, or aging, you don't have the luxury of accepting that "this is
just how it is."
My approach: Military principles of sustainable performance + cellular activation through
Nrf2 pathways = durable high performance without burnout.
12 weeks | €4,500
For first-time optimizers and executives with moderate international travel.
Weekly 1-on-1 consultations (60 min), complete cellular health diagnostics, custom Nrf2 activation protocol, personalized nutrigenomic strategy, movement & recovery optimization, 24-hour messaging support, travel resilience protocols.
Results: 40-60% improvement in cognitive endurance, 50% faster stress recovery, elimination of afternoon energy crashes.
*Recommended supplements (Protandim Nrf2 Synergizer, ~€50/month) are separate from program fee and purchased independently.
Learn more6 weeks | €6,000
For C-suite and founders who need rapid results.
Everything in Foundation, plus: 2x weekly consultations (90 min total), same-day response (within 4 hours), priority scheduling including weekends, real-time travel support, accelerated protocol intensity.
All Foundation outcomes, accelerated. Built for executives in critical growth phases or major transitions.
*Recommended supplements (Protandim Nrf2 Synergizer, ~€60/month) are separate from program fee and purchased independently.
Learn moreOngoing | €750/quarter
For alumni of Foundation/Intensive who want sustained optimization.
Monthly optimization session (60 min), protocol refinement based on latest research, seasonal & travel adjustments, priority re-engagement for life changes, access to private research updates.
Many executives stay on Maintenance for years. Quarterly check-ins prevent regression.
*Recommended supplements (Protandim Nrf2 Synergizer, ~€60/month) are separate from program fee and purchased independently.
Learn more29 years in special operations taught me sustainable performance under continuous pressure. Nutrigenomics gave me the science to activate it at the cellular level.
In the military, physical readiness was non-negotiable. In civilian life, it's optional—until you realize it's actually the foundation for everything else.
Strategic phytonutrients that trigger Nrf1/Nrf2 pathways. Pharmaceutical-grade formulations, not retail supplements. Timing and dosing matter as much as selection.
This isn't about taking vitamins. It's about giving your genes the signals to activate protective mechanisms they've stopped triggering on their own.
Not more exercise—smarter exercise. Strategic resistance training for metabolic health. Zone 2 cardio for mitochondrial function. Mobility work for longevity.
Most executives either overtrain (injury, burnout) or undertrain (gradual decline). Optimal movement sits in a narrow band most people miss.
Sleep optimization, nervous system regulation, stress management. The overlooked component of sustainable performance.
You can't optimize what you don't measure. We track recovery metrics and build protocols around your actual data, not generic advice.
Mental clarity under pressure, decision fatigue mitigation, focus optimization. Your cognitive capacity is your competitive advantage—or your bottleneck.When executives start tracking cognitive performance alongside physical metrics, they realize how much capacity they've been leaving on the table.
90-minute intake analyzing current state across all dimensions. Baseline metrics: energy, sleep, stress, cognitive function.Optional lab work (HRV, relevant biomarkers). Initial protocol design.
Nrf2 optimization protocols implementation. Movement recalibration. Recovery protocols. Weekly refinement based on your response.
Advanced interventions. Travel and stress resilience protocols.Long-term sustainability strategy. Maintenance planning.
Quarterly check-ins (Maintenance program). Protocol updates as research evolves. Lifetime support for re-engagement.
I served 29 years in the Royal Netherlands Army, including the Koninklijke Marechaussee (Royal Military Police), a specialized force handling military policing, border security, and high-stakes operations.
I've witnessed what separates operators who perform at high levels for decades from those who burn out. Those principles now apply to executives. It's the same challenge, just different uniforms.
Since 2017, specialized in nutrigenomics, the science of nutritional activation of genetic switches. This isn't bro-science or wellness trends. This is peer-reviewed research translated into practical interventions.
I'm not a motivational speaker. I'm not a lifestyle guru. I help high-performers optimize their biology with proven methods. No quick fixes. No marketing speak.
I work with maximum 12 intensive clients at any time. This is intentional. Quality over quantity. If you're not ready, I'll tell you.
94% success rate among compliant clients. The 6% who don't succeed? Usually non-compliance or unrealistic expectations I should have filtered during intake.

I work only with people who:
Take ownership of their health and performance
Are willing to invest meaningfully in their capacity
Can apply protocols consistently
Give and receive feedback constructively
Think long-term rather than seeking quick fixes
If this describes you, let's talk.
Take the Executive Readiness Check (2 minutes) or schedule a discovery call. I'm honest, if I think you're not ready or this isn't the right approach for your situation, I'll tell you. Better for both of us.
In most cases, yes. I work within your medical constraints. For serious conditions, I coordinate with your physicians. I'm not a doctor, I optimize within what's safe and responsible for your situation.
Foundation: 12 weeks, weekly calls, standard response time (4-6h business days). Executive Intensive: 6 weeks, 2x weekly calls, same-day response (within 4h), priority scheduling including weekends. Choose Intensive if you can't wait 12 weeks or you're in critical transition.
94% among compliant clients. The 6% who don't achieve results typically fall into non-compliance or had unrealistic expectations I should have identified in intake.
Yes. All consultations are video-based. I work with clients throughout Europe and beyond. Time zone differences are accommodated in scheduling.
Programs are continuous by design, consistency produces results. However, if life circumstances demand (medical emergency, major crisis), we can discuss accommodation. This is evaluated case-by-case.
Perfect. Travel resilience is core to the program. You'll receive protocols for jetlag mitigation, maintaining routines while traveling, hotel room optimization, and performance across time zones.
Consultation time: 1 hour/week (Foundation) or 1.5 hours/week (Intensive). Protocol execution: ~3-4 hours/week (movement, meal preparation, recovery work). Total: ~4-5 hours/week. Designed for busy executives.
No. Program fees cover consultation, protocols, and support, not products.
However, I strongly recommend Protandim Nrf2 Synergizer for all clients. It's the most effective Nrf2 activator available and accelerates results significantly beyond nutrition and movement alone.
LifeVantage sells only through independent consultants. I'm a consultant and provide a direct purchase link (I earn commission, disclosed transparently). You can find another consultant if preferred, the product quality and your results are what matter.
Investment: ~€60/month. Optional, but 90%+ of clients use it because the measurable difference justifies the cost.
I don't offer money-back guarantees. Here's why:
Results require commitment. If you're not willing to follow protocols consistently, track metrics honestly, and give this process your full effort for the program duration, we're not a fit.
My protocols work—94% success rate among compliant clients. But I can't control your execution. I work with executives who take ownership of their health, not those looking for insurance policies.
The 6% who don't succeed? Usually non-compliance or unrealistic expectations I should have filtered during intake—which is why I'm selective about who I work with.
If you need a guarantee to feel comfortable investing in your performance, this program isn't for you.
Three pathways forward:
20 minutes, no charge. We discuss your situation, objectives, and whether my approach fits. No sales pitch. Honest assessment.
Schedule CallPrefer to start with email? Reach out directly. I respond within 24 hours on business days.
Want to understand the methodology and research foundation before reaching out?
Most executives wait until burnout forces the issue. The top 1% optimize proactively.
Current availability: 3 intensive slots
Executive Performance Coach
Cellular Activation Specialist
29 Years Royal Netherlands Army
& Royal Military Police
Specialist in Nrf2/Nrf1 Activation
10% discount for military
veterans with 10+ years service
Recognition for those who've served
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